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Your search (subject= marketing) returned 3 hit(s):

  1. Marketing through usability
    • Description: One of the best forms of marketing the technology of your library is word of mouth. One of the best ways to get word of mouth marketing is to provide "usable" products and services. There are many different articulations for usability including ergonomics, human computer interaction, and user centered design. This column describes usability and how it relates to the future of library service.
    • Date: 1999-07-15
    • Source: This is a pre-edited version of a column published in Computers in Libraries.
    • Subject(s): marketing; usability;
    • URL:
  2. IOLUG Spring Program
  3. Marketing future libraries
    • Description: Now, more than ever, libraries are no longer the center of the information universe. While us librarians never truly had a monopoly on information, our "market share", especially with the advent of globally networked computers, has dwindled considerably. Put another way, there are many more people and institutions providing information services today than even five years ago. Consequently, it behooves us to think more aggressively about marketing our information and knowledge products and services if we expect to be around in the future.
    • Date: 1998-11-27
    • Source: This is a pre-edited version of Eric Lease Morgan "Marketing library services" Computers in Libraries 18(8):50-51, September 1998.
    • Subject(s): marketing;
    • URL:

Creator: Eric Lease Morgan <>
Date created: 2000-06-20
Date updated: 2010-05-01